Good Food & Wine Show 2010 review



There was so much more to the Good Food & Wine Show this year. More than likely it had a lot to do with the involvement of the BBC Lifestyle chefs. Cooking shows have really caught on in South Africa, so when you mention names like Georgio Locatelli, Willie Harcourt-Cooze and Gordon Ramsay, everyone knows what you are talking about.

The cooking demonstrations by these chefs definitely seemed to be the focal point of the show for many people. On the day before the show we had a media meet and greet with the chefs so I sent my food advisor because I thought she would get more out of it than I would. She did chat to a few of the chefs, but it seems her questions revolved mainly around whether they were married or not. It seems being good looking and able to cook is a magnet for women. I think I see where I’m going wrong.

The show itself was entertaining. That’s if you consider parking in Seapoint and walking to the ICC entertaining. It seems the celebrity chefs really attracted the crowds so the show was packed every day. I went on the Thursday partly to try avoid the crowds, but mainly because I was one of the judges of the stands. We spent some time walking around trying to choose the best stands and products. I really liked the mini market they did in conjunction with the Stellenbosch market (my favourite market). The feedback I heard from people about the show was quite positive. It was definitely something you couldn’t do in a hurry, to do it justice would take most of the day.

On the Friday night I was invited to the Gordon Ramsay charity dinner at Maze. It was a black tie affair and tickets cost R1500 each for a five course dinner prepared by Gordon Ramsay. The food was similar to my last experience at Maze, a mixture of highlights and disappointments. We really only saw Gordon Ramsay for about two minutes at the beginning of the evening, then he disappeared into the kitchen and from what I hear, left soon thereafter. Some people had paid for tickets, and flown from other cities and stayed in hotels in order to attend this ‘special’ evening.

I don’t know who was to blame for the disappointment but it certainly tarnished the names of all involved. I’m sure by next year people will be over it and I’m looking forward to seeing what the Good Food & Wine show is going to do to improve on this year.


4 responses to “Good Food & Wine Show 2010 review”

  1. Hi Dax,

    Was great meeting you at the Gordon Ramsay charrity dinner! I must say that I completely share your sentiments on the dinner itself, which I found rather ‘blah’. However, serving over 200 people at the same time can be rather challenging in terms of creativity, but I do think it was pulled off fairly well. So much for the Q&As with the infamous chef – whats cooking there? Clearly nothing!

    Love your work – keep it up!


  2. Dax – this review seems kinda vague. Almost like you might be disinterested in the event, but felt that you had to blog about it since you were a judge. Tell us more please – who won the best stand in the end? Did you see any new products? What was exciting about the event?

  3. Sweet Meats sounds like you are a child waiting for your daddy to tell you you did a good job on your pretty picture. There is really so much to cover on this event I think the review is to the point. The drama of the event really was Gordon saying hi and bye at his own dinner everyone payed a fortune for. Way to go Gordon for keeping up your reputation of being a semi pro rock star and a non cooking chef.

  4. SweetMeats, I didn’t get a chance to really experience the show properly which might explain my less than detailed review. We spent a morning judging the stands and I didn’t get a chance to return.

    Here is the list of winners:

    Best Packaging – Sublime Confectionery

    Best Designer Stand –
    Gold : Top Billing/Mercedes Benz
    Silver: Pesto Princess
    Bronze: Feast de Renaissance

    Sustainability Award – Green Home

    Best Fine Wines, Beer & Spirits –
    Gold : Grolsch
    Silver: Martini

    Most Interactive Stand –
    Gold : Nicoletta
    Silver: Cuisipro
    Bronze: Lancewood Cheese

    Most Innovative Stand – Liquifruit

    Best Speciality Product Display –
    Gold: Rudi’s Sausage Deli
    Silver: Eureka Mills
    Bronze: Chocolats Marionettes