Relax with Dax – Official blogger for V&A Waterfront

The V&A Waterfront approached me a while ago with an offer to be the official blogger for the V&A over the World Cup. The idea was based on a book called A Week at the Airport: A Heathrow Diary by Alain de Botton. The owners of the new Terminal 5 gave the author access to the airport so that he could write about it and share some of the background happennings and give the terminal some personality.

I thought it was a great idea. It’s really nice to see big brands embracing social media and using it in innovative ways. I was keen, not only to be involved in a cool social media project but also to associate Relax with Dax with a premium brand like the V&A Waterfront.

I was given the freedom to write what I want, good or bad. I don’t have to have anything approved before posting. All the content will be on my website, so I have conrol over it and the Waterfront will link to my website from their website as well as promoting the ‘official blogger’ through various other channels.

I will be spending some nights at the Waterfront, staying in the various hotels so that I can experience the vibe. I have been given a list of planned events and attractions to check out with an access pass to everything. I also have access to the right people if there is any information I need or questions I have.

I’m excited to be involved in this project, not just for the reasons above, but also because I think the information I share will be useful to my readers, locals and visitors alike. The Waterfront will definitely be a hub of activity being so close to the stadium and offering so many options in terms of venues and events, and I will be able to share with you what is worthwhile and what to avoid. Hopefully I will be able to give you some inside tips as well, which will improve your Waterfront experience.

If you look at the Category list on the right hand navigation bar, you can select the Waterfront category to view all posts I write which are Waterfront related (or click here). I will still continue to post my normal Relax with Dax content as well. I’ll be tweeting useful bits of info as well. You can follow me on Twitter here:

http://twitter.com/relaxwithdax

Check out the Waterfront World Cup website here:

http://www.waterfront.co.za/Pages/home.aspx