No Logo review



The author of No Logo is Naomi Klein. She is an anti-globalisation activist. The book is divided into 3 sections. The first section looks at how brands are infiltrating every nook and cranny of our lives with their branding propaganda. It’s amazing how blind we are to this until someone points it out. The second section looks at the changes in the job market because of companies moving away from production. Some time is spent talking about sweatshops in under-developed countries. It’s enough to make you cry. Then she looks at how the job market in America has changed in that there is only a small percentage of permanent jobs now. The rest are contract and temp workers, which saves the companies having to offer benfits such as pension and medical aid. The third section examines the results of the these things in the form of the anti-globalisation resistance movement.

This book is widely considered to be the handbook of the anti-globalisation movement, and that is not surprising. It is well written, well researched and it covers many aspects of a very large topic. It’s interesting seeing how things which happened in the States are happening here in SA too. If you are interested at all in becoming aware of what’s happening behind the scenes, I suggest you get hold of this book and read it urgently.